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Effect of discount on consumer buying behaviour


In this chapter, our findings from the last chapter would be stated followed by recommendations by the researcher on the findings and conclusion.
Internal secondary data are data that have been collected and exits inside the business firm or other organization.As a result we can automatically analyze how the customer sense towards the product of the Pepsi.According to Marketing, Kotler (2008 Many remington 700 sendero 300 win mag for sale subcultures make up important market segments, and marketers often design products and marketing programs tailored to their needs.Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company.External bodies may not be required due to time constraints and other factors that include: time: The research work is only limited to a semester, hence the problem of time is even more amplified when considered that the researcher had to attend to other aspects.This strategy gives Pepsi the opportunity to service a large geographic, diverse area.While as we know Questionnaires are usually printed on paper, but they might be in other ways like programmed into computer and places on the internet and ask for the respond.In other words, consumers are lured to products only for the duration of the promotion.Summary OF findings, recommendations AND conclusion In the previous chapter, the researcher tried to analyse data gotten through the questionnaire distributed and tested and the earlier stated hypothesis.RelatedPost Sales Promotion Is Important To Nigerian Economy: (Case Study Of Coca-Cola Plc.).7 problems OF sales promotion Okpara, Anyanwu and Inyanga (1999: 224) said that sales promotions in Nigeria today are usually bedeviled by the following problems.(9) Sales promotion adds involvement.Many researchers have carried out research too find out the nature of the effectiveness of sales promotion, whether it has short-term or long-term effect, it effect on existing and new buyers and the effect of sales promotion during and after sales promotion period.Archived (PDF) from the original.Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to ones own environment.Archived from the original on Retrieved "Archived copy".They include: (1) Sales promotions add tangible value.Besides that the personal style (tone of voice, rewording of a question) and biases of each interviewer can affect how the participants respond and how the responses are recorded.How consumers can benefit from reduced prices and more customer savings.(2) paradox OF promotion: Sales promotion is meant to up grade sales, at least in the short-run.
(1) H0: Sales promotion will not lead to high sales of Nigeria.




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